30th October, 2015

Post spending the last few months at the Campus, we headed out for our Industrial visits and then on to our internships. It was a mixed set of feelings, leaving the confines of our home away from home, the campus and moving towards Industry, where we all plan to be spending the rest of our working life. read more A Day at a Digital Agency

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24th September, 2015

Northpointers spend a delightful day at an Old Age Home for the visually challenged in Khandala run by the National Association for the Blind (NAB) read more Kartavya initiative : Visit to the NAB Lions Home for Aging Blind

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23rd September, 2015

Learning is always more enjoyable when there is a balance of both theoretical and practical learning. Spread over a span of two days , we had an engaging session where we first learnt the basis of qualitative research and understood what all the field comprises of. read more Qualitative Research Session with Piyul Mukherjee & Pia Mollback Verbic

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18th September, 2015

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The process involves creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. read more Understanding Branding

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23rd February, 2015

This is the story of the MarComm , MR batch 2014-15 industry visit to Star CJ productions.

At Northpoint, with all the pressure of assignments and presentations, students are quite used to sleeping late. But getting up early? That’s a bit of a problem.

But this time due to certain constraints of the industry visit, everyone had to get up early; very early. On 16th February 2015, we had to leave campus by 8 am for an industrial visit to Star CJ Productions at Grant Road, Mumbai.

read more Industry Visit To Star CJ

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23rd February, 2015

Northpoint, Khandala: Oil sizzled, onions were diced furiously and halwa stirred vigorously on the day that the students decided to invade and conquer the kitchens of Northpoint. February 15th 2015 was a special day, orchestrated by the Kartavya Council at Northpoint and christened as “Staff Day”. A day where students would cook and serve the staff at Northpoint.

read more Northpoint Staff Day – We Cook, We Serve

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21st November, 2014

The students of the Market Research program went to rural parts of India to understand the behavior and attitude of the rural consumer towards specific products. This internship required students to use the training in Qualitative Market research that includes designing the questionnaire, using professional techniques of interviewing respondents, conducting the interview, synthesis of data collected from the interview, analysis of the data and finally presenting the data to the clients.

read more Understanding the Rural Consumer: Internship for Market Research Students


21st November, 2014

The word “assignment” makes us feel lethargic, reminds us of “important things” we were supposed to do, and makes us procrastinate till the assignment is due, probably the next day! (The list is by no means exhaustive :) ) Unbelievable to many (including the students, initially), the assignments in the Market Research program are interesting to say the least ! Contrary to most institutions where the assignments are based on answering a set of questions, the ones at Northpoint require sincere efforts, hard work and creativity of the student.

read more Interesting Academic Sessions, Inspiring Assignments!!!

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21st November, 2014

There are great lectures and then  there are those which give a whole new dimension and direction to the  way we think. A misconception that creativity is an inborn talent and as an art, cannot be learnt was proved wrong in such a lecture. read more Adi Pocha- An Inspiring Teacher

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21st October, 2014

I was more than a month into my summer vacation of 2013 and  I still hadn’t figured a convincing answer to “What’s your plan  ahead?”. Talking to my very futuristic friends who had everything  in place made me feel miserable. Well actually, miserable is an understatement  for that situation. I knew that I had to do something and it needed  to be done quickly. The lack of a strong network and contacts from the  industry led me nowhere at all. read more The Internship

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Posted by : Team Northpoint