10th November, 2015

Leo Burnett, one of the largest advertising agencies has carried itself as a Humankind communications agency through its work since its inception. The simple vision of truly connecting with people by keeping brand’s purpose at the core, has gained Leo Burnett widely spread clientele and strong presence across the globe. Being an eighty year old organization, Leo Burnett holds strong experience in predicting accurate upcoming trends which will influence the communication industry.Leo-Burnett-Ad-Agency-Teams-Up-With-Huffington-Post-to-Produce-Native-Advertising

Tan Kien Eng, CEO, Leo Burnett Malaysia shared his insights about the ruling trends in the global advertising world. He has been leading Leo Burnett Malaysia successfully for past couple of years. Through the following bullets he conveys how important it has become to spread ‘actions’ through ‘advertisements’ for better brand building in future.

World’s Most Desirable Feeling: ‘Safety’!

The simple virtue of humanity sometimes falls apart because of the baleful circumstances worldwide. But, brands are being responsible by coming up with ideas and products which can make world a safer place. Samsung transformed the idea of ‘Drive Safely’ into reality by installing wireless camera at the front of a truck. The footage of this camera was then viewed on the rear part of the truck for cars driving behind it. This made travelling safer for the drivers by helping them identify the twists and turns which lay ahead instead of mere anticipation of the road.

Future of Screens Is Here!

The massive increase in the demand for content has challenged content makers to bring upon innovative ideas to the surface to connect with the audience. This has also raised the growth in the number of screens that are viewed worldwide. Honda’s “The Other Side” puts across the futuristic idea of two-way screens. This film completely changes the way YouTube is viewed. During the screening of this film, audience realized that pressing ‘R’ key would show the narrative hidden below the surface.

Time to ’Show’ The Story than Just Telling!

Stories are the most interesting part of a human life. People read them, write them, experience them or tell them. And, brands must show them. Brands must capture the stories which keep people engaged by resonating with their minds. John Lewis executed the exact same idea in ‘Monty The Penguin’.

Go Iconoclastic!

Industries like Marketing, Communication, Brand building, Public Relations offer the most influential course of work. The reason is extremely simple yet important. They influence culture of the society. They influence lives of people by disrupting the conventional beliefs like gender inequality, objectification or racism. Procter & Gamble brought a wave of change with the campaign “LikeAGirl” and made many women feel confident.

Globally Social!

Last summer, the videos of ALS ice bucket challenge undoubtedly dominated the social network in the every corner of the world. Rather, it became the biggest social initiative on the social networks. More than 17 million videos across the globe raised $220 million for ALS research.

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Posted by : Team Northpoint

26th October, 2015

Protest or no protest, Facebook’s internet.org ads are really kicking in after the much glamourized Modi-Zuckerberg meet. Let’s understand why we cannot ignore ‘internet.org’. read more Internet.Org – From a Marketer’s Eyes


13th October, 2015

“When someone leaves, it’s because someone else is about to arrive.” This is the quote from Paulo Coelho’s bestseller The Zahir .Little did he know that Ramdev Baba will take him seriously! The all new Patanjali Atta Noodles are ready to fill the shelves that Nestlé’s Maggie actually left vacant.

read more ‘Patanjali Atta Noodles’ might take over in just 2 minutes!

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10th October, 2015

There are 300 million people around the globe who click pictures everyday and instantly share it on Instagram. Even before clicking the next picture, they get likes and comments from different corners of the world for the last one.  Yes, Instagram is that quick. read more Do It ‘Insta’ Way!

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8th October, 2015

We hear punch lines like ‘mare 99.9 percent tak kitaanu’ or ‘paaye clear skin bas 7 dino mein’ more than anything else! The hammering of such punch lines with attractive visuals and witty jingles influences us to remember the brand the way they want us to. read more Advert That Diverts

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4th October, 2015

 Ninjacart came up with a novel strategy to boost their sales – selling onions at Re 1 per kg! read more Selling Onions, the Ninjacart Way

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3rd October, 2015

Nutralite celebrated the Ganesh Festival in their trademark style – promoting health consciousness read more Health Cha Shree Ganesh: A Unique Way to Celebrate

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1st October, 2015

From the Taste of India to facing flak from India! Amul’s branding journey has suddenly turned it into the one that romanticizes nothing but some serious gender bias. If you watch its new advertisement Har Ghar Amul Ghar- Pyaara Bandhan, you will surely not find it ‘utterly butterly delicious’!

read more Har Ghar Disappointed!


29th September, 2015

The rivalry between Samsung and Apple unfolded one of its most compelling chapters on the day when iPhone 6S was launched read more Next Level Rivalry : The 6s War!

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11th September, 2015

With a prolific brand like Patanjali Ayurved, Baba Ramdev proves to be more than a Yoga guru. read more From Yoga To Marketing: Guru For Sure

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Posted by : Team Northpoint