Articles by Team Northpoint

Marketing & Advertising
What makes an Ad break through?
Campus Chronicles
Exploring Rural India
Marketing & Advertising
Chewing Gum & Advertising
Marketing & Advertising
Brands that reached out to Mumbaikars while it rained
Campus Chronicles
Annual Convocation 2017
Marketing & Advertising
Acts not Ads – Challenging the Choices We Had Once Made
Campus Chronicles
Journey in the Sales Internship
Marketing & Advertising
Patanjali-the underdog or the overachiever?
Marketing & Advertising
Qualitative Research: Challenging the known
Marketing & Advertising
Ms. Mukherjee’s take on Brands, Research and the Professional Life