All posts by Team Northpoint

3rd October, 2015

Nutralite celebrated the Ganesh Festival in their trademark style – promoting health consciousness read more Health Cha Shree Ganesh: A Unique Way to Celebrate

Posted in : All,Case Studies
Posted by : Team Northpoint

1st October, 2015

From the Taste of India to facing flak from India! Amul’s branding journey has suddenly turned it into the one that romanticizes nothing but some serious gender bias. If you watch its new advertisement Har Ghar Amul Ghar- Pyaara Bandhan, you will surely not find it ‘utterly butterly delicious’!

read more Har Ghar Disappointed!


29th September, 2015

The rivalry between Samsung and Apple unfolded one of its most compelling chapters on the day when iPhone 6S was launched read more Next Level Rivalry : The 6s War!

Posted in : Case Studies
Posted by : Team Northpoint

24th September, 2015

Northpointers spend a delightful day at an Old Age Home for the visually challenged in Khandala run by the National Association for the Blind (NAB) read more Kartavya initiative : Visit to the NAB Lions Home for Aging Blind

Posted in : Campus Diaries
Posted by : Team Northpoint

24th September, 2015

The emergence of OOH and Digital OOH prove to be paradigm shifts in the marketing field. A look at the new age marketing tool… read more Digital OOH – The New Age Marketing Tool

Posted in : All,OOH
Posted by : Team Northpoint

23rd September, 2015

Learning is always more enjoyable when there is a balance of both theoretical and practical learning. Spread over a span of two days , we had an engaging session where we first learnt the basis of qualitative research and understood what all the field comprises of. read more Qualitative Research Session with Piyul Mukherjee & Pia Mollback Verbic

Posted in : All,Campus Diaries
Posted by : Team Northpoint

18th September, 2015

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The process involves creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. read more Understanding Branding

Posted in : All,Campus Diaries
Posted by : Team Northpoint

15th September, 2015

Market research gives you an invaluable insight into the dynamics of the market. The Returns on Investment are both tangible and intangible. read more Proving ROI of Research for Professional Service Firms

Posted in : All,Market Research
Posted by : Team Northpoint

11th September, 2015

With a prolific brand like Patanjali Ayurved, Baba Ramdev proves to be more than a Yoga guru. read more From Yoga To Marketing: Guru For Sure

Posted in : Case Studies
Posted by : Team Northpoint

1st September, 2015

Multi-sensory ads are a great revelation. But how does it affect the young and the old differently? Who has the real purchasing power? read more Multi-Sensory Ads: How to Differently Address the Young and the Old?

Posted in : All,Case Studies
Posted by : Team Northpoint