4th July, 2012

The top 10 social media questions marketers want answered can be summarized in the following keywords: measure, target, engage, sell, time, strategy, tactics, tools, use and selection—in that order. read more 10 social media questions asked by Marketers.

18th June, 2012

As in the diagram below, David Kolb’s Models of learning is based on two preference dimensions, giving four different styles of learning.

The experimenter, like the concrete experiencer, takes a hands-on route to see if their ideas will work, whilst the reflective observers prefer to watch and think to work things out. read more David Kolb’s Models of Learning

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1st June, 2012

“Knowing is not enough; we must apply. Willing is not enough; we must do.” Johann Wolfgang von Goethe

read more How Practical Learning Triumphs Theoretical Knowledge

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23rd May, 2012

If you’ve already landed yourself an internship, congratulations. You should send that additional thank you text message to your Uncle’s brother-in-law’s tenant’s colleague’s father.If you’ve finished your internship already, here’s hoping you have ‘accepted friends request’ notifications from people with real jobs in that agency by now.If you are just hitting puberty but dream about ‘making’ ads because you want to show a picture with Kareena Kapoor to your friends and folks, take my advice. read more ‘How to move from the intern table during lunch to the cool ad folks table’ – Advice for the Ad Agency Intern.

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9th May, 2012

India is right now on the cusp of a digital revolution. For a very long time, India has been pregnant with the possibility of having a large internet user base. On one hand we had America with 300mn users and on the other hand we had China with 400mn users…but India remained stuck with something like 30-40 mn users, for almost a decade.
Over the past two years we have seen a sudden spurt in these numbers, aided partly on account of proliferation of smart phones. Today we talk about 80 mn to 100 mn users and this population is likely to double in the next 3 years. While in percentage terms 200mn is just 20% penetration,in absolute terms this is a market bigger than some of the
large European nations put together. And this market in any case has 80% of the purchasing power. read more How Social Media is changing the landscape for Indian brands

23rd April, 2012

 It’s been just a few months since I formally moved to the digital side of marketing. And already I’m putting up my copy of Cutting-Edge Advertising on ebay and looking for a new Creative Bible. As Javed Jaffrey says in all those Maggi Ketchup commercials: it’s different. It’s not just the medium. It’s the way consumers interact with it. What they expect from it. How easily they can build or tear down your brand in it. Bernbach laid out broad guidelines, Ogilvy prescribed rules. I don’t presume (not loudly, at least) to be of their stature, but here are some of the things this copywriter has learnt about digital communication. read more How To Shift To Thinking Digital

11th April, 2012

The Northpoint blog is another step in our efforts to create a forum for the development and sharing of knowledge. Because knowledge has a way of growing the more it is spread around.

read more About Us

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9th February, 2012

Hello Everyone,

Welcome to the Northpoint Centre of Learning blog! A portal dedicated to keep you updated about everything related to the world of Northpoint, Advertising and Market Research. While you can stay updated about us through Facebook & Twitter, this blog will highlight our courses, alumni, the faculty and a lot more!

Stay tuned to know more about our Post Graduate Programmes in Advertising or Market Research as we enlighten you more about the Northpoint way to building a successful career for yourself.

Thank You.

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