12th May, 2014

A very dynamic, Mumbai’s biggest and India’s only recognised platform in the Media, Communication and Design space is the highly acclaimed Edutainment Show that has been held for the last two years at the J. W. Marriott Hotel, Mumbai. It was an amazing opportunity to interact with a plethora of aspiring minds and engage with them to open doors to the most promising and sought after careers.

Following pursuit to last year, Northpoint participated in The Edutainment Show 2014 at the J. W. Marriott read more Congratulations Are In Order !!!

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1st October, 2012

It’s not often that a bunch of tweets keep you up all night. Yesterday was different. Led by some seriously smart folks managing the Northpoint Twitter Handle, we set out to discuss about Market Research. Via a Twitter debate. read more Let there be noise. Market research in the age of social media

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18th July, 2012

We asked marketers to indicate how they will change their social media activities in the near future. Survey-takers were asked to indicate whether they will increase, decrease,
remain the same or not utilize various social media networks and tools.

Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order.
A significant 75% said they have no plans to utilize daily deals or will reduce their efforts. read more How will Marketers Change their Future Social Media Activities?


11th July, 2012

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. read more Benefits of Social Media Marketing


4th July, 2012

The top 10 social media questions marketers want answered can be summarized in the following keywords: measure, target, engage, sell, time, strategy, tactics, tools, use and selection—in that order. read more 10 social media questions asked by Marketers.


18th June, 2012

As in the diagram below, David Kolb’s Models of learning is based on two preference dimensions, giving four different styles of learning.

The experimenter, like the concrete experiencer, takes a hands-on route to see if their ideas will work, whilst the reflective observers prefer to watch and think to work things out. read more David Kolb’s Models of Learning

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1st June, 2012

“Knowing is not enough; we must apply. Willing is not enough; we must do.” Johann Wolfgang von Goethe

read more How Practical Learning Triumphs Theoretical Knowledge

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23rd May, 2012

If you’ve already landed yourself an internship, congratulations. You should send that additional thank you text message to your Uncle’s brother-in-law’s tenant’s colleague’s father.If you’ve finished your internship already, here’s hoping you have ‘accepted friends request’ notifications from people with real jobs in that agency by now.If you are just hitting puberty but dream about ‘making’ ads because you want to show a picture with Kareena Kapoor to your friends and folks, take my advice. read more ‘How to move from the intern table during lunch to the cool ad folks table’ – Advice for the Ad Agency Intern.

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9th May, 2012

India is right now on the cusp of a digital revolution. For a very long time, India has been pregnant with the possibility of having a large internet user base. On one hand we had America with 300mn users and on the other hand we had China with 400mn users…but India remained stuck with something like 30-40 mn users, for almost a decade.
Over the past two years we have seen a sudden spurt in these numbers, aided partly on account of proliferation of smart phones. Today we talk about 80 mn to 100 mn users and this population is likely to double in the next 3 years. While in percentage terms 200mn is just 20% penetration,in absolute terms this is a market bigger than some of the
large European nations put together. And this market in any case has 80% of the purchasing power. read more How Social Media is changing the landscape for Indian brands


23rd April, 2012

 It’s been just a few months since I formally moved to the digital side of marketing. And already I’m putting up my copy of Cutting-Edge Advertising on ebay and looking for a new Creative Bible. As Javed Jaffrey says in all those Maggi Ketchup commercials: it’s different. It’s not just the medium. It’s the way consumers interact with it. What they expect from it. How easily they can build or tear down your brand in it. Bernbach laid out broad guidelines, Ogilvy prescribed rules. I don’t presume (not loudly, at least) to be of their stature, but here are some of the things this copywriter has learnt about digital communication. read more How To Shift To Thinking Digital