11th July, 2014

Showcasing the dawn of digitization in Indian television and films, Rameez Maniar, Alumni of Northpoint’s PGPMR 2013-14 batch has some very interesting insights to share through this blog article.

The Indian Broadcasting and Entertainment industry’s three most significant segments viz. Television, Films and Animation & Gaming are set to symbolise the next generation digitalization technology in its full glory. read more The dawn of digitization in Indian television and films

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4th July, 2014

What is Data Analytics?
Data Analytics is the next big thing that is talked about in every newspaper that you come across today.  The worldwide business analytics software market is expected to grow at a 9.7% compound annual growth rate (CAGR) through 2017, according to a new forecast from International Data Corporation. Demand for business analytics solutions will continue to be driven by the promise of better and faster decision-making and competitive advantage that results from the ability to analyse and act upon information in a timely manner. read more Chinmay Shenoy, Student of the PGPMR 2013-14, Shares his Views on Data Analysis, The Role of Nutrition in Sports in India and the Automobile Industry.


13th June, 2014

Ranjana-Saradhi

1. Could you please tell us about your education background? Masters in Social Work, Faculty of Social Work, M. S.
University of Baroda (Courses: Community Social Work, Medical Social Work, Correctional read more Ranjana Saradhi, Director – Client Solutions, Social Research at Nielsen India shares about her exciting work life at Nielsen.

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6th June, 2014

Mr. Amit Mehndiratta, Global CMI Manager – Lifebuoy at Hindustan Unilever Ltd. shares with the Northpoint students his views on being at both ends of the research spectrum i.e. on the research agency’s side as well as the client’s side.Excerpts from a very interesting interview with him are given below. read more Mr. Amit Mehndiratta, Global CMI Manager – Lifebuoy at Hindustan Unilever Ltd. shares with the Northpoint students his views on being at both ends of the research spectrum i.e. on the research agency’s side as well as the client’s side.

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12th May, 2014

A very dynamic, Mumbai’s biggest and India’s only recognised platform in the Media, Communication and Design space is the highly acclaimed Edutainment Show that has been held for the last two years at the J. W. Marriott Hotel, Mumbai. It was an amazing opportunity to interact with a plethora of aspiring minds and engage with them to open doors to the most promising and sought after careers.

Following pursuit to last year, Northpoint participated in The Edutainment Show 2014 at the J. W. Marriott read more Congratulations Are In Order !!!

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1st October, 2012

It’s not often that a bunch of tweets keep you up all night. Yesterday was different. Led by some seriously smart folks managing the Northpoint Twitter Handle, we set out to discuss about Market Research. Via a Twitter debate. read more Let there be noise. Market research in the age of social media

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18th July, 2012

We asked marketers to indicate how they will change their social media activities in the near future. Survey-takers were asked to indicate whether they will increase, decrease,
remain the same or not utilize various social media networks and tools.

Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order.
A significant 75% said they have no plans to utilize daily deals or will reduce their efforts. read more How will Marketers Change their Future Social Media Activities?


11th July, 2012

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. read more Benefits of Social Media Marketing


4th July, 2012

The top 10 social media questions marketers want answered can be summarized in the following keywords: measure, target, engage, sell, time, strategy, tactics, tools, use and selection—in that order. read more 10 social media questions asked by Marketers.


18th June, 2012

As in the diagram below, David Kolb’s Models of learning is based on two preference dimensions, giving four different styles of learning.

The experimenter, like the concrete experiencer, takes a hands-on route to see if their ideas will work, whilst the reflective observers prefer to watch and think to work things out. read more David Kolb’s Models of Learning

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