6th February, 2015

Jenny Abraham, the then Managing Director of TNS India in 2004 was asked by a leading Business Reporter from the Economic Times as to ‘How old is the market research sector in India and what its size is? He promptly replied, “At the age of 35, the market research industry in India is at a whopping 325 crore and growing by more than 10% a year.
Today after 10 years, the Market Research industry is a huge industry. The need to conduct market research has changed over the years primarily driven by globalization, and rise in competition, among other factors.  read more Increasing the Old & Venturing Into the New

Posted in : All,Market Research
Posted by : Team Northpoint

6th February, 2015

There is little doubt that the Digital OOH space is an emerging and exciting advertising platform for advertisers and is poised for significant growth in the near future. The reality though is that the traditional formats are still by far the definitive choice when it comes to out of home usage. The challenge hence is to remain relevant in this ever changing media environment and to re-invent itself in order to attract advertisers and brands in the future.

read more How can Digital OOH Jingle All the Way!!!

Posted in : All,OOH
Posted by : Team Northpoint

21st November, 2014

FMCG industry is considered to be “recession proof” and a safe bet for investors in the stock market. The stock markets are currently bullish which is witnessed by a whopping 30% rise in both BSE and Nifty. This optimism unfortunately is not reflected in the FMCG stocks (Sensex FMCG Index), which have witnessed a paltry 15% rise as compared to benchmarks.

read more FMCG: Not So Fast for Quite Some Time !

Posted in : All,Market Research
Posted by : Team Northpoint

21st November, 2014

The students of the Market Research program went to rural parts of India to understand the behavior and attitude of the rural consumer towards specific products. This internship required students to use the training in Qualitative Market research that includes designing the questionnaire, using professional techniques of interviewing respondents, conducting the interview, synthesis of data collected from the interview, analysis of the data and finally presenting the data to the clients.

read more Understanding the Rural Consumer: Internship for Market Research Students


21st November, 2014

The word “assignment” makes us feel lethargic, reminds us of “important things” we were supposed to do, and makes us procrastinate till the assignment is due, probably the next day! (The list is by no means exhaustive :) ) Unbelievable to many (including the students, initially), the assignments in the Market Research program are interesting to say the least ! Contrary to most institutions where the assignments are based on answering a set of questions, the ones at Northpoint require sincere efforts, hard work and creativity of the student.

read more Interesting Academic Sessions, Inspiring Assignments!!!

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Posted by : Team Northpoint

21st November, 2014

There are great lectures and then  there are those which give a whole new dimension and direction to the  way we think. A misconception that creativity is an inborn talent and as an art, cannot be learnt was proved wrong in such a lecture. read more Adi Pocha- An Inspiring Teacher

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Posted by : Team Northpoint

21st October, 2014

I was more than a month into my summer vacation of 2013 and  I still hadn’t figured a convincing answer to “What’s your plan  ahead?”. Talking to my very futuristic friends who had everything  in place made me feel miserable. Well actually, miserable is an understatement  for that situation. I knew that I had to do something and it needed  to be done quickly. The lack of a strong network and contacts from the  industry led me nowhere at all. read more The Internship

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Posted by : Team Northpoint

7th October, 2014

Every entrepreneur dreams of building his/her own venture. But to bring it to life, you need to get your hands dirty. It takes a visionary to conceptualize an idea; but it takes an architect to build it.

On Sunday, 14th September, the Industry Interface Council of Northpoint India organized a guest lecture on the topic “Entrepreneurship in Digital Media”. The founders of Homegrown.co.in a youth media start up, Varun Patra (Creative Head), Varsha Patra (Business Head) and Mandovi Menon (Editor in chief) shared the journey of Homegrown and gave valuable tips to the Northpointers. read more Homegrown on Campus

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Posted by : Team Northpoint

25th September, 2014

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It is strange how sometimes the way things just happen. One moment we were sitting through a session on Project Management, and the next moment we come to know that Arnab Goswami is on the campus, and we might get to have an interaction with him!

Finishing our lunch in record time, we rushed towards the upper campus and waited patiently (as patiently as a group of forty one restless students can be). Finally we were ushered into the conference room and there he was sitting very coolly in a persona very different from the one we see on TV. Ruffled hair, unbuttoned shirt and a more hip glass frame. read more Arnab Unlocked

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Posted by : Team Northpoint

13th August, 2014

I remember myself being a completely unrefined individual, having my own naïve definition of the word “Professionalism”.  This one year 2013-14, changed my life and me as person. Northpoint gave me another perspective to life. This one year, taught me the real meaning of not only professionalism but true dedication towards anything in life. read more My unforgettable journey

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Posted by : Team Northpoint