21st August, 2015

Back in 2012 Tic Tac really went big with their ‘Shake it Up’ campaign.  They flooded New York with the Augmented Reality Series on television, print and out of home media by providing them with the ultimate novel Marketing Experience.
read more Tic Tac Really Shook Up OoH with Augmented Reality

Posted in : All,OOH
Posted by : Team Northpoint

18th August, 2015

A blend of creativity and strategy is called as advertising’ – the statement probably best defines the ad industry. One of the best examples illustrating it is the Out of Home (OoH) advertising.  What goes on a hoarding depends on where we are placing it and whom it is being targeted to. Advertisements that we see when we are travelling are not just randomly placed; there is a solid theory and expertise behind it. read more Understanding OoH: A Futuristic Advertisement Stream

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Out of Home Media has grown by 12.9% in 2014 as against the projected 7% in India. Digital OoH is gaining prominence and while that is happening, advertisers are clueless on how to effectively measure it. Here’s an insight on measuring DOOH & determining the ROI for your client.

read more Measuring Digital Out Of Home Advertising

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Ads with Weather Triggered Sensors are not new to the International Advertising World. One of the recent Digital Out of Home (DOOH) delights is the outdoor advertising campaign for Pimm’s, designed for British Summers. Great Read for OoH enthusiasts!!
read more Creative Outdoor Marries Sensor Technology

Posted in : All,OOH
Posted by : Team Northpoint

12th August, 2015

A brilliant compilation of Transit OoH Media campaigns reaching out to thousands who are on the go, everyday.

read more OoH Campaigns On The Go

Posted in : All,OOH
Posted by : Team Northpoint

10th August, 2015

Men and Women have different buying needs, we all are aware of that but how do they shop, in what circumstances! An interesting Market Research study on Spending Priorities of Men & Women in India

read more Men Buy Mars & Women Shop Venus

Posted in : All,Market Research
Posted by : Team Northpoint

7th August, 2015

Out of Home Marketing in India is currently limited to boring Housing.Com hoardings and i-pill instructions in women’s restrooms. The true potential of outdoor advertising is yet to be discovered here, however, our international counterparts are going all guns blazing when it comes to devising creative OOH campaigns.

read more OK Google OoH Campaign: Simple yet Edgy

Posted in : All,OOH
Posted by : Team Northpoint

4th August, 2015

Digital OOH or digital signage as called by the old school is making its presence felt in India. Read more on how this would be a booming industry within advertising and who has the key to being successfully absorbed in this growth chart.

read more Digital OoH : Taking Media Planning To a Whole New Level

Posted in : All,OOH
Posted by : Team Northpoint

3rd August, 2015

The global campaign of Snickers (a nutritious bar brand) is based on one line – ‘You are not yourself when you are hungry.’  In their TV ads, posters or any other medium of marketing communications, you will find actress Betty White in the west and Sonam Kapoor on this side of the world. But their marketing communication has remained coherent and unified. Also, it is very successful in terms of business.

read more Marketing Communications Plan: How to get it right?


30th March, 2015

The Advertising World is full of challenges, glamour, deadlines, and interesting projects. A job in an ad agency is one that drives you, drains you, makes you smarter and at the same time drives you at your wit’s end. It is amongst the most coveted jobs; an exciting career that will never show you a dull moment, be rest assured. Are you up for it? But have you prepared for it? Well here are some tips to secure a job at an Advertising Agency.

read more How To Prepare For A Job At An Ad Agency