24th September, 2015

Northpointers spend a delightful day at an Old Age Home for the visually challenged in Khandala run by the National Association for the Blind (NAB) read more Kartavya initiative : Visit to the NAB Lions Home for Aging Blind

Posted in : Campus Diaries
Posted by : Team Northpoint

24th September, 2015

The emergence of OOH and Digital OOH prove to be paradigm shifts in the marketing field. A look at the new age marketing tool… read more Digital OOH – The New Age Marketing Tool

Posted in : All,OOH
Posted by : Team Northpoint

23rd September, 2015

Learning is always more enjoyable when there is a balance of both theoretical and practical learning. Spread over a span of two days , we had an engaging session where we first learnt the basis of qualitative research and understood what all the field comprises of. read more Qualitative Research Session with Piyul Mukherjee & Pia Mollback Verbic

Posted in : All,Campus Diaries
Posted by : Team Northpoint

18th September, 2015

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The process involves creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. read more Understanding Branding

Posted in : All,Campus Diaries
Posted by : Team Northpoint

15th September, 2015

Market research gives you an invaluable insight into the dynamics of the market. The Returns on Investment are both tangible and intangible. read more Proving ROI of Research for Professional Service Firms

Posted in : All,Market Research
Posted by : Team Northpoint

11th September, 2015

With a prolific brand like Patanjali Ayurved, Baba Ramdev proves to be more than a Yoga guru. read more From Yoga To Marketing: Guru For Sure

Posted in : Case Studies
Posted by : Team Northpoint

4th September, 2015

Market Research Survey is evolving to become tech savvy, modern and shedding its time consuming and expensive older process.

read more The Changing Face of Marketing Research Survey

Posted in : All,Market Research
Posted by : Team Northpoint

1st September, 2015

Multi-sensory ads are a great revelation. But how does it affect the young and the old differently? Who has the real purchasing power? read more Multi-Sensory Ads: How to Differently Address the Young and the Old?

Posted in : All,Case Studies
Posted by : Team Northpoint

28th August, 2015

 Market research is at the heart of any branding, product launch or product innovation activity. The process has a logical flow and should be understood in a methodical way.
read more Market Research: Your Key to Understand the Market

Posted in : All,Market Research
Posted by : Team Northpoint

25th August, 2015

Do you fear providing any data online, especially personal details? All of us are. How then do marketers collect it. The answer is Trust & Transparency. Understand more… read more Trust and Transparency – Essentials of the Evolving Online World