10th October, 2015

There are 300 million people around the globe who click pictures everyday and instantly share it on Instagram. Even before clicking the next picture, they get likes and comments from different corners of the world for the last one.  Yes, Instagram is that quick. read more Do It ‘Insta’ Way!

Posted in : All,Case Studies
Posted by : Team Northpoint

8th October, 2015

We hear punch lines like ‘mare 99.9 percent tak kitaanu’ or ‘paaye clear skin bas 7 dino mein’ more than anything else! The hammering of such punch lines with attractive visuals and witty jingles influences us to remember the brand the way they want us to. read more Advert That Diverts

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Posted by : Team Northpoint

4th October, 2015

 Ninjacart came up with a novel strategy to boost their sales – selling onions at Re 1 per kg! read more Selling Onions, the Ninjacart Way

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Posted by : Team Northpoint

3rd October, 2015

Nutralite celebrated the Ganesh Festival in their trademark style – promoting health consciousness read more Health Cha Shree Ganesh: A Unique Way to Celebrate

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Posted by : Team Northpoint

1st October, 2015

From the Taste of India to facing flak from India! Amul’s branding journey has suddenly turned it into the one that romanticizes nothing but some serious gender bias. If you watch its new advertisement Har Ghar Amul Ghar- Pyaara Bandhan, you will surely not find it ‘utterly butterly delicious’!

read more Har Ghar Disappointed!


29th September, 2015

The rivalry between Samsung and Apple unfolded one of its most compelling chapters on the day when iPhone 6S was launched read more Next Level Rivalry : The 6s War!

Posted in : Case Studies
Posted by : Team Northpoint

24th September, 2015

Northpointers spend a delightful day at an Old Age Home for the visually challenged in Khandala run by the National Association for the Blind (NAB) read more Kartavya initiative : Visit to the NAB Lions Home for Aging Blind

Posted in : Campus Diaries
Posted by : Team Northpoint

24th September, 2015

The emergence of OOH and Digital OOH prove to be paradigm shifts in the marketing field. A look at the new age marketing tool… read more Digital OOH – The New Age Marketing Tool

Posted in : All,OOH
Posted by : Team Northpoint

23rd September, 2015

Learning is always more enjoyable when there is a balance of both theoretical and practical learning. Spread over a span of two days , we had an engaging session where we first learnt the basis of qualitative research and understood what all the field comprises of. read more Qualitative Research Session with Piyul Mukherjee & Pia Mollback Verbic

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Posted by : Team Northpoint

18th September, 2015

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The process involves creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. read more Understanding Branding

Posted in : All,Campus Diaries
Posted by : Team Northpoint