4th September, 2015

Market Research Survey is evolving to become tech savvy, modern and shedding its time consuming and expensive older process.

read more The Changing Face of Marketing Research Survey

Posted in : All,Market Research
Posted by : Team Northpoint

1st September, 2015

Multi-sensory ads are a great revelation. But how does it affect the young and the old differently? Who has the real purchasing power? read more Multi-Sensory Ads: How to Differently Address the Young and the Old?

Posted in : All,Case Studies
Posted by : Team Northpoint

28th August, 2015

 Market research is at the heart of any branding, product launch or product innovation activity. The process has a logical flow and should be understood in a methodical way.
read more Market Research: Your Key to Understand the Market

Posted in : All,Market Research
Posted by : Team Northpoint

25th August, 2015

Do you fear providing any data online, especially personal details? All of us are. How then do marketers collect it. The answer is Trust & Transparency. Understand more… read more Trust and Transparency – Essentials of the Evolving Online World


21st August, 2015

Back in 2012 Tic Tac really went big with their ‘Shake it Up’ campaign.  They flooded New York with the Augmented Reality Series on television, print and out of home media by providing them with the ultimate novel Marketing Experience.
read more Tic Tac Really Shook Up OoH with Augmented Reality

Posted in : All,OOH
Posted by : Team Northpoint

18th August, 2015

A blend of creativity and strategy is called as advertising’ – the statement probably best defines the ad industry. One of the best examples illustrating it is the Out of Home (OoH) advertising.  What goes on a hoarding depends on where we are placing it and whom it is being targeted to. Advertisements that we see when we are travelling are not just randomly placed; there is a solid theory and expertise behind it. read more Understanding OoH: A Futuristic Advertisement Stream

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Out of Home Media has grown by 12.9% in 2014 as against the projected 7% in India. Digital OoH is gaining prominence and while that is happening, advertisers are clueless on how to effectively measure it. Here’s an insight on measuring DOOH & determining the ROI for your client.

read more Measuring Digital Out Of Home Advertising

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Ads with Weather Triggered Sensors are not new to the International Advertising World. One of the recent Digital Out of Home (DOOH) delights is the outdoor advertising campaign for Pimm’s, designed for British Summers. Great Read for OoH enthusiasts!!
read more Creative Outdoor Marries Sensor Technology

Posted in : All,OOH
Posted by : Team Northpoint

12th August, 2015

A brilliant compilation of Transit OoH Media campaigns reaching out to thousands who are on the go, everyday.

read more OoH Campaigns On The Go

Posted in : All,OOH
Posted by : Team Northpoint

10th August, 2015

Men and Women have different buying needs, we all are aware of that but how do they shop, in what circumstances! An interesting Market Research study on Spending Priorities of Men & Women in India

read more Men Buy Mars & Women Shop Venus

Posted in : All,Market Research
Posted by : Team Northpoint