10th October, 2015

While playing a vital role in the communication industry, Out Of Home media generates a steady career path for a pool of creative talents. read more Boost your Career with OOH Media

Posted in : All,OOH
Posted by : Team Northpoint

24th September, 2015

The emergence of OOH and Digital OOH prove to be paradigm shifts in the marketing field. A look at the new age marketing tool… read more Digital OOH – The New Age Marketing Tool

Posted in : All,OOH
Posted by : Team Northpoint

21st August, 2015

Back in 2012 Tic Tac really went big with their ‘Shake it Up’ campaign.  They flooded New York with the Augmented Reality Series on television, print and out of home media by providing them with the ultimate novel Marketing Experience.
read more Tic Tac Really Shook Up OoH with Augmented Reality

Posted in : All,OOH
Posted by : Team Northpoint

18th August, 2015

A blend of creativity and strategy is called as advertising’ – the statement probably best defines the ad industry. One of the best examples illustrating it is the Out of Home (OoH) advertising.  What goes on a hoarding depends on where we are placing it and whom it is being targeted to. Advertisements that we see when we are travelling are not just randomly placed; there is a solid theory and expertise behind it. read more Understanding OoH: A Futuristic Advertisement Stream

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Out of Home Media has grown by 12.9% in 2014 as against the projected 7% in India. Digital OoH is gaining prominence and while that is happening, advertisers are clueless on how to effectively measure it. Here’s an insight on measuring DOOH & determining the ROI for your client.

read more Measuring Digital Out Of Home Advertising

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Ads with Weather Triggered Sensors are not new to the International Advertising World. One of the recent Digital Out of Home (DOOH) delights is the outdoor advertising campaign for Pimm’s, designed for British Summers. Great Read for OoH enthusiasts!!
read more Creative Outdoor Marries Sensor Technology

Posted in : All,OOH
Posted by : Team Northpoint

12th August, 2015

A brilliant compilation of Transit OoH Media campaigns reaching out to thousands who are on the go, everyday.

read more OoH Campaigns On The Go

Posted in : All,OOH
Posted by : Team Northpoint

7th August, 2015

Out of Home Marketing in India is currently limited to boring Housing.Com hoardings and i-pill instructions in women’s restrooms. The true potential of outdoor advertising is yet to be discovered here, however, our international counterparts are going all guns blazing when it comes to devising creative OOH campaigns.

read more OK Google OoH Campaign: Simple yet Edgy

Posted in : All,OOH
Posted by : Team Northpoint

4th August, 2015

Digital OOH or digital signage as called by the old school is making its presence felt in India. Read more on how this would be a booming industry within advertising and who has the key to being successfully absorbed in this growth chart.

read more Digital OoH : Taking Media Planning To a Whole New Level

Posted in : All,OOH
Posted by : Team Northpoint

6th February, 2015

There is little doubt that the Digital OOH space is an emerging and exciting advertising platform for advertisers and is poised for significant growth in the near future. The reality though is that the traditional formats are still by far the definitive choice when it comes to out of home usage. The challenge hence is to remain relevant in this ever changing media environment and to re-invent itself in order to attract advertisers and brands in the future.

read more How can Digital OOH Jingle All the Way!!!

Posted in : All,OOH
Posted by : Team Northpoint