19th October, 2015

Mobile marketing, an emerging way of advertising, is making a buzz everywhere. read more Mobile: Where everyone wants to bech de!


1st October, 2015

From the Taste of India to facing flak from India! Amul’s branding journey has suddenly turned it into the one that romanticizes nothing but some serious gender bias. If you watch its new advertisement Har Ghar Amul Ghar- Pyaara Bandhan, you will surely not find it ‘utterly butterly delicious’!

read more Har Ghar Disappointed!


25th August, 2015

Do you fear providing any data online, especially personal details? All of us are. How then do marketers collect it. The answer is Trust & Transparency. Understand more… read more Trust and Transparency – Essentials of the Evolving Online World


3rd August, 2015

The global campaign of Snickers (a nutritious bar brand) is based on one line – ‘You are not yourself when you are hungry.’  In their TV ads, posters or any other medium of marketing communications, you will find actress Betty White in the west and Sonam Kapoor on this side of the world. But their marketing communication has remained coherent and unified. Also, it is very successful in terms of business.

read more Marketing Communications Plan: How to get it right?


30th March, 2015

The Advertising World is full of challenges, glamour, deadlines, and interesting projects. A job in an ad agency is one that drives you, drains you, makes you smarter and at the same time drives you at your wit’s end. It is amongst the most coveted jobs; an exciting career that will never show you a dull moment, be rest assured. Are you up for it? But have you prepared for it? Well here are some tips to secure a job at an Advertising Agency.

read more How To Prepare For A Job At An Ad Agency


20th February, 2015

Marketing has always been recognized as an important business activity. It is as old as business itself though its shape and form has grown. From the simple act of selling something on offer, to increasingly sophisticated methods of reaching a customer with the objective of selling, the very meaning of Marketing has, and continues to, evolve at a faster pace than ever before.

read more Career Opportunities in the New World


18th February, 2015

WHAT’S PGP MARCOMM?

Post Graduate Program in Marketing Communications is a program offered by the Northpoint Centre of Learning with a specialization in Advertising, Digital Marketing and Media Management. An 11 month fast track course that has been designed by the senior managers from the top firms in the industry.

read more Simplifying the PGP MarComm Course for You


18th July, 2012

We asked marketers to indicate how they will change their social media activities in the near future. Survey-takers were asked to indicate whether they will increase, decrease,
remain the same or not utilize various social media networks and tools.

Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order.
A significant 75% said they have no plans to utilize daily deals or will reduce their efforts. read more How will Marketers Change their Future Social Media Activities?


11th July, 2012

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. read more Benefits of Social Media Marketing


4th July, 2012

The top 10 social media questions marketers want answered can be summarized in the following keywords: measure, target, engage, sell, time, strategy, tactics, tools, use and selection—in that order. read more 10 social media questions asked by Marketers.