21st November, 2014

The students of the Market Research program went to rural parts of India to understand the behavior and attitude of the rural consumer towards specific products. This internship required students to use the training in Qualitative Market research that includes designing the questionnaire, using professional techniques of interviewing respondents, conducting the interview, synthesis of data collected from the interview, analysis of the data and finally presenting the data to the clients.

read more Understanding the Rural Consumer: Internship for Market Research Students


15th July, 2014

Around the same time last year, like any other engineer, I was apprehensive about my future and the Marketing role that I would need to take up. Being cajoled into taking up engineering, it was stressful to find a school which would consider my passion for both, an analytical bent of mind as well as for consumer behaviour.

For me, there are three things that stand out about the Northpoint – Nielsen PGPMR program. read more Memoirs of a Marketing Researcher: A journey to cherish for a lifetime

Posted in : All,Market Research
Posted by : Team Northpoint

4th July, 2014

What is Data Analytics?
Data Analytics is the next big thing that is talked about in every newspaper that you come across today.  The worldwide business analytics software market is expected to grow at a 9.7% compound annual growth rate (CAGR) through 2017, according to a new forecast from International Data Corporation. Demand for business analytics solutions will continue to be driven by the promise of better and faster decision-making and competitive advantage that results from the ability to analyse and act upon information in a timely manner. read more Chinmay Shenoy, Student of the PGPMR 2013-14, Shares his Views on Data Analysis, The Role of Nutrition in Sports in India and the Automobile Industry.


1st October, 2012

It’s not often that a bunch of tweets keep you up all night. Yesterday was different. Led by some seriously smart folks managing the Northpoint Twitter Handle, we set out to discuss about Market Research. Via a Twitter debate. read more Let there be noise. Market research in the age of social media

Posted in : All,Market Research
Posted by : Team Northpoint

18th July, 2012

We asked marketers to indicate how they will change their social media activities in the near future. Survey-takers were asked to indicate whether they will increase, decrease,
remain the same or not utilize various social media networks and tools.

Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order.
A significant 75% said they have no plans to utilize daily deals or will reduce their efforts. read more How will Marketers Change their Future Social Media Activities?