15th September, 2015

Market research gives you an invaluable insight into the dynamics of the market. The Returns on Investment are both tangible and intangible. read more Proving ROI of Research for Professional Service Firms

Posted in : All,Market Research
Posted by : Team Northpoint

4th September, 2015

Market Research Survey is evolving to become tech savvy, modern and shedding its time consuming and expensive older process.

read more The Changing Face of Marketing Research Survey

Posted in : All,Market Research
Posted by : Team Northpoint

28th August, 2015

 Market research is at the heart of any branding, product launch or product innovation activity. The process has a logical flow and should be understood in a methodical way.
read more Market Research: Your Key to Understand the Market

Posted in : All,Market Research
Posted by : Team Northpoint

10th August, 2015

Men and Women have different buying needs, we all are aware of that but how do they shop, in what circumstances! An interesting Market Research study on Spending Priorities of Men & Women in India

read more Men Buy Mars & Women Shop Venus

Posted in : All,Market Research
Posted by : Team Northpoint

25th February, 2015

With the rapid internet and smartphone penetration in India, the online platform is the next undiscovered space and is also at a very nascent stage. Recently, the Marketing Research students were exposed to the various facets of the digisphere by Jaideep Singh Juneja, Manager at Nielsen Online. The session also included a run through Social Media Research, which was taken up by Vinod Venugopal, who happens to be a Northpoint alumni.

read more Nielsen Online: The Emergence of Social Media and Online Research

Posted in : All,Market Research
Posted by : Team Northpoint

20th February, 2015

Marketing has always been recognized as an important business activity. It is as old as business itself though its shape and form has grown. From the simple act of selling something on offer, to increasingly sophisticated methods of reaching a customer with the objective of selling, the very meaning of Marketing has, and continues to, evolve at a faster pace than ever before.

read more Career Opportunities in the New World


13th February, 2015

Internships are usually about understanding the organization, gaining familiarity with the culture and networking with your future employer. The students of Marketing Research program started their 2nd internship of the program, on 26th November 2014. They are interning at the Nielsen office in Mumbai and Gurgaon. In a short span of 5 working days, they students have experienced something that is usually reserved for management trainees and employees with experience: Interacting with clients.

read more Serendipity – The Unexpected Side of Internship

Posted in : All,Market Research
Posted by : Team Northpoint

6th February, 2015

Jenny Abraham, the then Managing Director of TNS India in 2004 was asked by a leading Business Reporter from the Economic Times as to ‘How old is the market research sector in India and what its size is? He promptly replied, “At the age of 35, the market research industry in India is at a whopping 325 crore and growing by more than 10% a year.
Today after 10 years, the Market Research industry is a huge industry. The need to conduct market research has changed over the years primarily driven by globalization, and rise in competition, among other factors.  read more Increasing the Old & Venturing Into the New

Posted in : All,Market Research
Posted by : Team Northpoint

21st November, 2014

FMCG industry is considered to be “recession proof” and a safe bet for investors in the stock market. The stock markets are currently bullish which is witnessed by a whopping 30% rise in both BSE and Nifty. This optimism unfortunately is not reflected in the FMCG stocks (Sensex FMCG Index), which have witnessed a paltry 15% rise as compared to benchmarks.

read more FMCG: Not So Fast for Quite Some Time !

Posted in : All,Market Research
Posted by : Team Northpoint

21st November, 2014

The students of the Market Research program went to rural parts of India to understand the behavior and attitude of the rural consumer towards specific products. This internship required students to use the training in Qualitative Market research that includes designing the questionnaire, using professional techniques of interviewing respondents, conducting the interview, synthesis of data collected from the interview, analysis of the data and finally presenting the data to the clients.

read more Understanding the Rural Consumer: Internship for Market Research Students