23rd September, 2015

Learning is always more enjoyable when there is a balance of both theoretical and practical learning. Spread over a span of two days , we had an engaging session where we first learnt the basis of qualitative research and understood what all the field comprises of. read more Qualitative Research Session with Piyul Mukherjee & Pia Mollback Verbic

Posted in : All,Campus Diaries
Posted by : Team Northpoint

18th September, 2015

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The process involves creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. read more Understanding Branding

Posted in : All,Campus Diaries
Posted by : Team Northpoint

15th September, 2015

Market research gives you an invaluable insight into the dynamics of the market. The Returns on Investment are both tangible and intangible. read more Proving ROI of Research for Professional Service Firms

Posted in : All,Market Research
Posted by : Team Northpoint

4th September, 2015

Market Research Survey is evolving to become tech savvy, modern and shedding its time consuming and expensive older process.

read more The Changing Face of Marketing Research Survey

Posted in : All,Market Research
Posted by : Team Northpoint

1st September, 2015

Multi-sensory ads are a great revelation. But how does it affect the young and the old differently? Who has the real purchasing power? read more Multi-Sensory Ads: How to Differently Address the Young and the Old?

Posted in : All,Case Studies
Posted by : Team Northpoint

28th August, 2015

 Market research is at the heart of any branding, product launch or product innovation activity. The process has a logical flow and should be understood in a methodical way.
read more Market Research: Your Key to Understand the Market

Posted in : All,Market Research
Posted by : Team Northpoint

25th August, 2015

Do you fear providing any data online, especially personal details? All of us are. How then do marketers collect it. The answer is Trust & Transparency. Understand more… read more Trust and Transparency – Essentials of the Evolving Online World


21st August, 2015

Back in 2012 Tic Tac really went big with their ‘Shake it Up’ campaign.  They flooded New York with the Augmented Reality Series on television, print and out of home media by providing them with the ultimate novel Marketing Experience.
read more Tic Tac Really Shook Up OoH with Augmented Reality

Posted in : All,OOH
Posted by : Team Northpoint

18th August, 2015

A blend of creativity and strategy is called as advertising’ – the statement probably best defines the ad industry. One of the best examples illustrating it is the Out of Home (OoH) advertising.  What goes on a hoarding depends on where we are placing it and whom it is being targeted to. Advertisements that we see when we are travelling are not just randomly placed; there is a solid theory and expertise behind it. read more Understanding OoH: A Futuristic Advertisement Stream

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Out of Home Media has grown by 12.9% in 2014 as against the projected 7% in India. Digital OoH is gaining prominence and while that is happening, advertisers are clueless on how to effectively measure it. Here’s an insight on measuring DOOH & determining the ROI for your client.

read more Measuring Digital Out Of Home Advertising

Posted in : All,OOH
Posted by : Team Northpoint