30th October, 2015

Post spending the last few months at the Campus, we headed out for our Industrial visits and then on to our internships. It was a mixed set of feelings, leaving the confines of our home away from home, the campus and moving towards Industry, where we all plan to be spending the rest of our working life. read more A Day at a Digital Agency

Posted in : All,Campus Diaries
Posted by : Team Northpoint

26th October, 2015

Protest or no protest, Facebook’s internet.org ads are really kicking in after the much glamourized Modi-Zuckerberg meet. Let’s understand why we cannot ignore ‘internet.org’. read more Internet.Org – From a Marketer’s Eyes


19th October, 2015

Mobile marketing, an emerging way of advertising, is making a buzz everywhere. read more Mobile: Where everyone wants to bech de!


13th October, 2015

“When someone leaves, it’s because someone else is about to arrive.” This is the quote from Paulo Coelho’s bestseller The Zahir .Little did he know that Ramdev Baba will take him seriously! The all new Patanjali Atta Noodles are ready to fill the shelves that Nestlé’s Maggie actually left vacant.

read more ‘Patanjali Atta Noodles’ might take over in just 2 minutes!

Posted in : All,Case Studies
Posted by : Team Northpoint

10th October, 2015

While playing a vital role in the communication industry, Out Of Home media generates a steady career path for a pool of creative talents. read more Boost your Career with OOH Media

Posted in : All,OOH
Posted by : Team Northpoint

10th October, 2015

There are 300 million people around the globe who click pictures everyday and instantly share it on Instagram. Even before clicking the next picture, they get likes and comments from different corners of the world for the last one.  Yes, Instagram is that quick. read more Do It ‘Insta’ Way!

Posted in : All,Case Studies
Posted by : Team Northpoint

8th October, 2015

We hear punch lines like ‘mare 99.9 percent tak kitaanu’ or ‘paaye clear skin bas 7 dino mein’ more than anything else! The hammering of such punch lines with attractive visuals and witty jingles influences us to remember the brand the way they want us to. read more Advert That Diverts

Posted in : All,Case Studies
Posted by : Team Northpoint

4th October, 2015

 Ninjacart came up with a novel strategy to boost their sales – selling onions at Re 1 per kg! read more Selling Onions, the Ninjacart Way

Posted in : All,Case Studies
Posted by : Team Northpoint

3rd October, 2015

Nutralite celebrated the Ganesh Festival in their trademark style – promoting health consciousness read more Health Cha Shree Ganesh: A Unique Way to Celebrate

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Posted by : Team Northpoint

24th September, 2015

The emergence of OOH and Digital OOH prove to be paradigm shifts in the marketing field. A look at the new age marketing tool… read more Digital OOH – The New Age Marketing Tool

Posted in : All,OOH
Posted by : Team Northpoint