Benefits of Social Media Marketing

11th July, 2012

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive.

Nearly two-thirds of marketers are using social media to gain marketplace intelligence (65%). Tied for fourth place, 58% of marketers indicated generating leads and developing loyal fans were benefits of social media.

If  you have any questions regarding Northpoint Centre of Learning or our courses ask our Alumni and Marketing Manager of Tata Communications Nolan Michael on Twitter now!