All posts by Team Northpoint

26th October, 2015

Protest or no protest, Facebook’s internet.org ads are really kicking in after the much glamourized Modi-Zuckerberg meet. Let’s understand why we cannot ignore ‘internet.org’. read more Internet.Org – From a Marketer’s Eyes


4th September, 2015

Market Research Survey is evolving to become tech savvy, modern and shedding its time consuming and expensive older process.

read more The Changing Face of Marketing Research Survey

Posted in : All,Market Research
Posted by : Team Northpoint

21st August, 2015

Back in 2012 Tic Tac really went big with their ‘Shake it Up’ campaign.  They flooded New York with the Augmented Reality Series on television, print and out of home media by providing them with the ultimate novel Marketing Experience.
read more Tic Tac Really Shook Up OoH with Augmented Reality

Posted in : All,OOH
Posted by : Team Northpoint

14th August, 2015

Ads with Weather Triggered Sensors are not new to the International Advertising World. One of the recent Digital Out of Home (DOOH) delights is the outdoor advertising campaign for Pimm’s, designed for British Summers. Great Read for OoH enthusiasts!!
read more Creative Outdoor Marries Sensor Technology

Posted in : All,OOH
Posted by : Team Northpoint

12th August, 2015

A brilliant compilation of Transit OoH Media campaigns reaching out to thousands who are on the go, everyday.

read more OoH Campaigns On The Go

Posted in : All,OOH
Posted by : Team Northpoint

7th August, 2015

Out of Home Marketing in India is currently limited to boring Housing.Com hoardings and i-pill instructions in women’s restrooms. The true potential of outdoor advertising is yet to be discovered here, however, our international counterparts are going all guns blazing when it comes to devising creative OOH campaigns.

read more OK Google OoH Campaign: Simple yet Edgy

Posted in : All,OOH
Posted by : Team Northpoint